NIVEA PROMOTIONAL MAILER

Nivea for Men’s public relations firm asked us to come up with a fun and innovative way to create a buzz among writers and journalists about their new Body Wash for Men product line. We decided to construct a custom mini-shower, and place the products inside of it along with product information cards. Each card featured a different kid from their TV commercial, and a cool man teaching them how to clean like a grown up.

CUSTOM MINI-SHOWER

We designed and fabricated mini-showers out of plexiglass that fit three bottles of Nivea Body Wash for Men perfectly. The door had a magnetic latch, and the entire surface was made to look like a steamy shower.

INSERT CARDS

The TV commercial for these products featured young teenagers skeptical about the product, and a cool older man setting them straight & telling them to “Clean like a grown up.” We translated this clever messaging into three insert cards which delivered both the fun vibe of the campaign and key product information. They were neatly slid inside the mini-showers next to the products, and held in tight by the magnetically latched door.

MY ROLE

I helped develop the shower concept, pitched it to the client, translated the on-air campaign into a print style, managed the design team as they created all insert cards, oversaw the mini-shower construction with our production vendor, and orchestrated the fulfillment and shipping processes.