RETAIL TV SALES KIT & VIDEO

Panasonic asked us create a sales package that would communicate the power of their digital signage systems. We developed an award-winning campaign that helped educate customers on the benefits of digital signage, and increased sales through a flexible combination of print and interactive marketing materials.

‘DESIGN KIT’ SALES PACKAGE

We developed a pocket-sized ‘Design Kit’ – eight interchangeable cards each promoting different aspects of the retailTV Digital Signage System. A different mix of cards would be used by the sales team depending on who they were selling to. This kit also included a 3″ CD, which contained an interactive demo of retailTV in action.

‘TRY BEFORE YOU BUY’ INTERACTIVE DEMO

We created the ‘Try Before You Buy’ interactive product demo so that potential customers could experience the great features of retailTV first hand. It was so successful that sales were made before customers ever tried the actual system in person! The demo was also repurposed for the Panasonic website, and animated banners were developed to drive traffic to the online version of the demo. Watch the ‘Try Before You Buy’ demo in action by playing this video:

VIDEO PRESENTATION

We also developed a video presentation for retailTV, bringing the Design Kit to life by creating a virtual retail store, and positioning each signage feature within it. Motion and camera fly-throughs were implemented to make the viewer feel the true immersive nature of retailTV, and to drive home its power. Watch the video below:

MY ROLE

I co-developed the ‘Design Kit’ concept and overall look and feel of all components, designed all sales kit cards and the Interactive Demo (including its UX), story boarded and managed the production of the video presentation, and managed the design team as they created all other materials.