RAWLINGS PRODUCT LAUNCH

Rawlings asked us to design fresh sales materials to help them launch a new line of high-performance footwear, with a limited budget and only three weeks to turn it around. The campaign had to feel fresh, while maintaining their core brand identity. We conducted a photo shoot of all products, developed an overall graphic style, created a customized technology illustration and sleek product catalog – all of which helped Rawlings roll out a successful product launch.

PRODUCT PHOTOGRAPHY

This fast-paced campaign began with the need for professional photos of Rawlings entire Cool Flo line of footwear. We organized and conducted a photo shoot, then color corrected and retouched all photos in record time.

TECHNOLOGY ILLUSTRATION

We created this illustration to explain Rawlings Cool Flo ventilation technology. The special design allows hot air to flow out of the shoes while cool air enters and circulates around the foot. This was a huge selling point for Rawlings, and our illustration helped make it more attractive and easy to understand.

PRODUCT CATALOG

We developed a bold graphic style based on the existing Rawlings brand, then utilized it to create a catalog showcasing their new line of footwear. Existing brand guidelines were followed, but we still developed a unique look and feel for the product line.

SELL SHEETS

The catalog was so successful that they asked us to create a second version, as well as sell sheets for other products. Our established ‘ball on the playing field’ photography style, typography and graphic elements were utilized to maintain a cohesive campaign.

MY ROLE

I designed the product catalog, Cool Flo illustration, and the overall look of the entire campaign. I set up and directed the product photo shoot, managed the design and development teams as they created all other materials, and kept the client happy and sane during this rapid fire schedule.